In the dynamic landscape of the business operations prevailing in the modern day organizations, Author Manojit Majumdar’s remarkable sales strategy guide, “Selling Is Not Cheating – Sales Is Strategy, Skills, Pricing, Marketing And Ethics” emerges as a compelling exploration into the intricacies of sales, dissecting the myths and misconceptions surrounding this crucial facet of the business. Unlike the majority of the books upon the similar subject matter, which focuses solely on the techniques and tactics of sales, Author Majumdar takes a holistic approach, integrating strategic thinking, skills development, pricing strategies, marketing, and ethical considerations. In addition, the book serves as an incredible reading material not just for the sales professionals but also for the students and the business owners!
With over 35 years of experience across 40 plus countries, Author Manojit Majumdar brings real-world insights to senior professionals. His successful first book, “Lamb Leading Lions – Why We Do Not Have Microsoft Or Google In India” set the stage for his impactful contributions. While this particular title, “Selling Is Not Cheating – Sales Is Strategy, Skills, Pricing, Marketing And Ethics” is published by Astitva Prakashan and was released during the period of December 2023. The book is available in paperback as well as in e-book format and the readers can find this title on all the top online marketplaces! This book is a unique resource for smaller businesses outside the Western World relevant to those looking to grow internationally. It tackles diverse sales aspects like market niches, adaptability, and partner selection, providing practical guidance. With a blend of personal experiences and global relevance, this book is an indispensable resource for navigating contemporary business challenges.
This book, “Selling Is Not Cheating – Sales Is Strategy, Skills, Pricing, Marketing And Ethics” by Author Manojit Majumdar advocates the theory that selling is not about manipulation or empty promises but, rather, about solving customers’ problems. The book dismisses the notion of selling dreams that are destined to remain unfulfilled and emphasizes the importance of providing genuine value to customers. Moreover, the book serves as a wake-up call for all those entrepreneurs who might be overlooking the critical aspect of the sales preparation. Author Majumdar contends that assumptions such as “great products sell themselves” or “low prices create guarantee to success” can lead to a rude awakening when faced with the realities of the market. To address these challenges, the author guides entrepreneurs through effective business strategies that go beyond conventional wisdom!
In addition, through the ‘19 Learning Worthy Chapters’ in this book the author challenges the notion that success in sales is exclusive only to the mega organizations with significant resources. Instead, he provides insights tailored for the medium and even the small sized businesses that may lack the extensive talent pool as well as the financial backing enjoyed by their larger counterparts.
Now coming to the Readers’ Connect part for this title, “Selling Is Not Cheating” I must mention that this book is way too precious for the sales professionals. One of the commendable aspects of the book is its relevancy in the face of ever evolving sales landscape. Author Majumdar communicates the complex concepts with clarity, making the book suitable for the readers with various levels of familiarity with sales and business management. The author’s writing style is engaging, and the book is structured in a way that facilitates easy comprehension!
The inclusion of the case studies along with the practical examples enhances the book’s applicability, allowing the readers to relate the theoretical concepts with the real-world scenarios. Author Majumdar draws upon his wealth of experience to offer valuable lessons and actionable strategies. Moreover, this book begins where many ends, since you will find the same theories and formulas elsewhere, while through this book, the author is making an incredible attempt to bring the change in the readers’ mindset. So that the ones, who are following the guides provided by the author can reach out to something that has no limitations.
The ethical dimensions of the sales is a recurring theme in this particular book. Author Majumdar underscores the importance of the ethical considerations in building trust with the customers, which is indeed an essential foundation for sustained success. This ethical framework is a refreshing departure from the stereotype of sales as a cutthroat, win-at-all-costs endeavour!
Finally, coming to the Book’s Verdict part where I must begin by mentioning that this title, “Selling Is Not Cheating” is for sure a MUST READ one. Since, the book serves as a valuable resource for the entrepreneurs, business professionals, and anyone seeking a nuanced understanding of sales in the contemporary business landscape. Author Manojit Majumdar’s holistic approach, coupled with practical insights, makes this book an essential read for those looking to navigate the complexities of sales strategy, skills development, pricing, marketing, and ethics. As readers immerse themselves in the wisdom shared by the author, they gain a strategic advantage in the competitive arena of business, guided by the principle that selling, when carried out in the correct manner is not just ethical but also indispensable for sustainable success.
Moreover, beyond the traditional aspects of sales, the book delves into the broader realm of business strategy. It emphasizes the interplay between sales and other elements such as marketing and pricing. This integrated approach provides a comprehensive understanding of how different facets of a business contribute to its overall success!
Book: Selling Is Not Cheating – Sales Is Strategy, Skills, Pricing, Marketing And Ethics
Author: Manojit Majumdar
Publisher: Astitva Prakashan (2023)
Total Pages: 258
Reviewed By: Neel Preet
Book Link: https://www.amazon.in/dp/9358385537