Coming from the experts who are knowledgeable, skilled and trusted in their fields, this book is a must read for all stakeholders in educational institutions, particularly those involved in setting up and running a school. The book comes with a simple cover but the title highlights the key aspects of the book in bold and clear font. It is an engaging read about the how and why of the school system from those who know it better than anyone else which serves as reason enough to read this book. As a work of non-fiction, this book brings the anecdotes from real life experiences to the forefront from which managing directors, funding agencies and stakeholders of schools can take a lot of ideas and expert advice. However, the book is not solely didactic but rather persuasive in the manner in which it provides new ideas to instil in the reader a love for the school system, to understand the needs and requirements of setting up a fully functional and successful school in today’s India. This is where the concept of marketing comes into play. The authors argue that while most people pick up traditional marketing methods such as advertising through newspapers or banners or hoardings, these methods don’t necessarily always bring about the kind of large traffic that is hooked on to the internet these days and is more engrossed in their gadgets. The authors note that while most people who are in the business of running schools know the challenges, they barely understand the strategies to overcome these challenges. They may know the ‘why’ but do not know the ‘how’ and this is what makes things difficult and complicated in the long run. The authors immediately deduce the need and the rationale behind building one’s own brand and this book is an outcome of having worked with founders of several schools like Rajsekhar Yarlagadda and Naga Prasad Tummala of Oakridge International School who are well known and reputed in their own way now. Hence, this book is an outcome of having gained hands on expertise in working with the sales, marketing, operating and management of schools over the course of time that has helped the authors frame a strategy to build a brand for the schools in a methodical and scientific or strategic way that will guarantee success. In this debut book, there is the model that the authors have successfully implemented in their career as brand creators across various institutions in the education sector. These institutions include a play school, K-12 school, junior college, online school. This model of theirs, as claimed by the authors is highly practical and sustainable as it is based on scientific evidence, transparency and reliable policy making that over the course of time allows both the institution and those associated with it to grow, rise and shine individually and collectively. At over 190 pages, this book is a practical guide and serves as a handbook of sorts full of real life ideas, easy to comprehend views and logical reasoning that makes it a must read for those to whom it is applicable. ‘The book ‘Don’t Build Your School Brand Without Us’ also has additionally presented its branding toolkit that is highly important and easily accessible making this book a one of a kind work of non-fiction in managing and marketing educational sector businesses. While the anecdotes used in the book help to explain a situation more clearly and create a better understanding of the real life problems at hand, how to face them and how to overcome them, it is the case studies that are detailed, specific to issues and present a variety of circumstances that readers will find useful, informative but also serve as key learning experiences. As they say, everything cannot be experienced by a single individual. One must learn from the lives of those around them and make the most of other’s experiences. These case studies do just that. They add variety to the text, create a new learning experience and give an idea about how others have overcome their challenges by strategically looking at the low points or what seem like failures to turn them into high points and success stories. Hence, branding becomes a science, a strategy, something that has a manner and technique which requires understanding, studying and proper execution. Team work is another aspect that branding is all about and being a team player may not come easy to all but it is a quality that one needs to inculcate over time. Apart from these, the pro tips on branding create a unique reading experience that looks at the quick highlights of this process and presents a new way of undertaking the concept of branding one’s educational business. The book ‘Don’t Build Your School Brand Without Us’ also presents several infographics and templates that are highly applicable to the branding of the school scenario in particular. The writing style is easy to follow with minimal technical terms, bulleted points, pictorial representations as and when needed and proper explanations that makes this book an educational and engaging read. Title: Don’t Build Your School Brand Without Us Authors: Rakesh Gupta, Sumit Handa Publisher: Evincepub Publishing Reviewed By: Tasnima Yasmin Buy Book: Amazon
Midnight Moaning by Mehzabeen Hussain
Contributing to the literary genre called poetry, this amazing title “Midnight Moaning”authored by poet Mehzabeen Hussain is undoubtedly a reflection of the author’s self as happy or sad or engulfed with thoughts of the past endeavors and failures at times. Moreover, being one of the mass called humans, her work is a successful attempt in portraying the vicissitudes and sunny and the cloudy days that every human comes across in their pursuit to love! Through the ‘65 Heart Touching Poems’ divided under 5 sections, which author-poet Mehzabeen Hussain has featured in this book has truly presented the readers and the poetry lovers with a thoughtful new age poetry. With her brilliant work in this poetry collection, she has proved that the notion of poetry occurs when an emotion has found its thought and the thought has found words. Poetry is an echo, asking a shadow to dance. Poetry is not a turning loose of emotion, but an escape from emotion; it is not the expression of personality, but an escape from personality. Author-Poet Mehzabeen Hussain is known for her poetry collection title, “Midnight Moaning,” which got published in the year 2022. The book got released worldwide by Evincepub Publishing and is available in hardcover, paperback as well as in e-book format. The readers can find this amazing poetry title easily on any of the online marketplaces! Before exploring further, let me mention that the author has not followed any particular theme for her poems. The theme in her poems would vary from romance to sadness to thoughts of identity to hope, as the readers would turn around the pages to read a new poem. Well, undoubtedly this title, “Midnight Moaning” is having a brilliant collection of poems that presents a hidden love story through each of the poem present in this book. Well, this anthology of poems echoes intense, passionate feelings lovers feel at different points in time! Coming to the choice of the book title by the author for her work, let me mention that the author has been wise enough to go for a real ‘Catchy Title’ for her poetry collection book. The title, “Midnight Moaning” for this poetry collection book is certainly an appropriate one, with reference to the collection of poems added to this book by the Author. A title, so thought provoking simply compels you as a poetry lover to pick up this book for a read. In this case, the title is also giving a very interesting vibe, which will urge to go inside the chapters and try to understand the Author’s expression of words. In addition, I must mention that the title of this book is much justified with regards to the poems in this book. Undoubtedly, it is a very apt for this poetry collection book. Now, if we look at the book cover then we shall see the picture of a “girl with semi pained face, where her eyes are closed and beautifully covered with some dark paint” on the book’s front cover is creating a very “Specular Impression!” In addition, the book cover is also reflecting a very interesting as well as thought provoking vibe just like the book’s title! Well, the way authorhad expressed herself with her well-versed poems in this poetry collection book, “Midnight Moaning” is something indeed incredible and is undoubtedly an enough reason for you to shift your focus towards her poems and give this book a chance. It is the poet, who plays the pivotal role in touching the inner cords of our emotions and making us believe and think the way their words intend to and Author-Poet,Mehzabeen Hussain had done this job in an exceptionally top-notch manner. Moreover, the Author had beautifully expressed her feelings through her deep words and had given a Strong-Start to the poems; also, you can see that most of these poems had retained their flow until the very end, which gives you an immense amount of satisfaction as a poetry lover. Finally, coming to the overall conclusion or the verdict for this book, let me right away say that a title like “Midnight Moaning” is for sure a Must-Read oneand deserves a chance. The way author had penned down her emotions and feelings through her writings will make you go deep into the poems and find out the hidden meanings of the words, used in these poems. Author Mehzabeen Hussain is a promising poet, who is very honest with her emotions, which makes her writings honest and reading worthy as well.
REALITY And IT’S Manifestations By Nirbhai Singh
Divided into 7 enlightening chapters, Reality And Its Manifestations (Sikh Philosophical View) is a one of a kind book that strikes a good balance between providing information and enriching the reader with knowledge of a higher kind that cannot be measured but will enhance the quality of life by improving the manner of living for the one who puts the teachings of this book into whole hearted practice. Acceptance remains the key to creating a free and fair space for understanding of the knowledge that is both sophisticated and simple but also empowering to the reader in ways more than one. It helps them to understand their selves better, to create a sense of understanding with the world and to improve the knowledge of the Higher Power that is a positive and persistent existence, Omniscient, Omnipotent and All Powerful. This book looks at the Sikh world view in an exploratory manner through its epistemological, metaphysical and ethical aspects. The idea is to convey the essence of the Guru Granth Sahib in the 7 chapters of this book although the true grip over the teaching of the Guru Granth Sahib can only be learnt through proper understanding and actual application over the lifetime of an individual. Yet, this book is highly handy and helpful in providing a sort of crash course or basic and general information about the Sikh religious philosophy which is an indirect invitation to learn, understand, think and reflect upon the ways of the world and the nature of the Creator. The book opens with a list of abbreviations and a key to transliteration of the pronounciation of the alphabets of the Gurmukhi, Devanagri and the Arabic and Persian used in this book. This is followed by a page on Punjabi phonemes or Consonant/ Vowel Symbols. It is at the preface of the book that one is struck by the instinctive logic of questioning and deep reflection that the author takes the reader into through his rhetorical and quizzical questions. These do not interfere with the rational manner of individual thinking but is put in a pattern that sets the reader to explore new avenues of thought and seek for inner development of the mind and the soul in a whole hearted and dedicated manner. This makes the entire reading experience of the book highly engaging and enriching. The startling point remains that the book provides a whole new take on the way in which Eastern, Oriental or Indian philosophy and the basic tenets of Sikh philosophy are understood and looked upon. The combination of Western Socratic and Indian mystical leanings is what according to the author makes Sikh philosophical view so interesting. This book focuses on restoring the multiplicity to unity of reality. It differs from previous works in the sense that these provide literal meanings and exegesis which has been done over too many times. This makes this book serve a new purpose of presenting a new side through a path less treaded. It also reasserts the role played by Guru Nanak in teaching and propagating the Sikh beliefs and practices while acknowledging the influences of the Indic religions and Islam. The research questions posed at the very outset of the book are pertinent and have been posed in a timely manner. The book follows a gradual manner of progression in which the ideas flow from one aspect of Sikh teachings and philosophy to another without overburdening the reader. This makes the book highly engaging for even beginner level readers. As a non-fiction the book does not use any particular characters to convey the ideas but the narrative maintains an omniscient point of view. This creates a manner of story telling about a topic that is both interesting and also sensitive to handle. It is the sense of balance throughout the text that ensures that the ideas are well propounded and made easy to grasp for the reader. However, the book is meant to be devoured slowly and is definitely worth reading more than once if a reader wants to understand and implement the ideas in practical life. While there is some philosophical jargon to some extent, most of the book follows a simple and easy vocabulary that can be easily followed while the moderate pace makes for a systematic presentation of thoughts, logical flow of arguments and simple arrangement of ideas that make up a patterned representation of the well -researched pointers that the author wishes to draw. The book is quite lengthy at 370 pages although that is not unusual for book of non-fiction and considering the fact that the book is full of information, astounding ideas and proper presentation of new found knowledge. The concluding few paragraphs is highly enticing considering the fact that the author argues that Sikhism is a subaltern movement in which the mission of Guru Nanak was to reach out to the downtrodden and it is this idea of passing on his teachings in theory and in practice that the book encourages the reader to imbibe.
The Roller Coaster: Raghu’s Journal By Avaneesh Srivastava
A unique plotline helps sustain not only the story of the novel but also grabs the attention of the reader and takes him through a journey that is full of freshness, beauty and hope. Along similar lines is the plot of The Roller Coaster which has barely anything to do with the adventuresome ride but is in fact a term used synonymously to the ups and downs of life. It is akin to struggle and the challenges of facing hassles in life. The book is more like a journal entry but within the framework of a novel that is told in the first- person narrative point of view by the author-narrator. The subtitle: An Uncommon Story of a Common Man explains the epigram at the start of the book that says: from Difficulties to Honors. This can be noted in the initial pages of the book that comes with four quotes from the author regarding the right attitude to facing the challenges of life which serve as mantras. For example: “Your every pain, Every Bone Crush n Muscle Break… Would pen a story on its own, in Ur Journey’s Trek… U gotta Exhaust to the Hilt, keeping all things at Stake…” This gives the reader the understanding that the storyline in the novel is something inspiring and full of zeal to fight against the odds, be patient and remain persistent. It creates the notion that challenges are a humbling experience that if taken in the right manner can create a springboard effect which will allow individuals to rise and shine. Technically, the book is divided into 16 chapters of unequal length. At 156 pages the book is moderately long and is on the shorter side though the content of the book is lofty that makes for a long, time- consuming read. The book is not one that can be skimmed through and read in parts and bits. It is meant to be devoured to the extent that the book can be understood and its core themes and messages can be underlined and imbibed in everyday life. Through the world of a fictional narrative, the book helps spread moral values of patience, perseverance and positive outlook towards life by looking at the world through the lens of a single individual who is juggling the myriad facets of the roles that he plays in life along with the challenges of life to overcome them and meet a better end. He is the everyman who is the commoner, middle class individual. It is in explaining to his daughter the true meaning of success and failure that one realises his mentality. He is open minded, frank and bears a positive attitude towards life that does not include unnecessary competition with others. These are not just ideas but attitudes which he believes in instilling in the mind of his daughter as well who is too young to process the abstraction of success and failure and questions her father regarding the possibility and the stigma of having failed. It is at this juncture that the protagonist Raghu shares the three mantras of his life: Live and Let Live, Live Today as if there is no Tomorrow and Be Positive, Be Hopeful and Stand Firm on Your Choices. The story goes into flash back and describes the time when Raghu was in school as an adolescent and trying to fathom the difficulties of living and the mysteries of existence in this world. The story picks pace from there and charts out the life of Raghu as he goes through college, does his MBA and enters the work force. Meanwhile, parallel to this is the expression of his life goals and aspirations to find a suitable life partner, fall in love and experience the joys of becoming one with someone who will be by his side through thick and thin. While the plot may not be too different and very innovative but it is the writing style that is bound to pique the interest of the reader and hold their attention for great lengths. The language of the book is simple and easy to follow but has a lot of colloquialisms that may be hard for many to follow if they are not familiar with Hindi. These Hindi colloquialisms do not only occur as dialogues but also as long paragraphs which have been translated into English in parenthesis. However, the real joy of reading the text can only be derived from reading through the Hindi dialogues which makes the characters more relatable and simplifies their journey. It makes them one among many, common yet uncommon in their love for adventure and boldness to fight the odds. The poem The Glimpse from the chapter First Love is beautifully penned, emotional and descriptive of the many feelings of spotting someone with whom there is an instant connection. On the whole, the book is a good read with a simple tone but a lot of depth of thought, a good sense of humour, nice blend of emotions and a zeal for life in general which makes it worth reading more than once.
Best Self Publishing Companies in India
In our earlier article on the different traditional publishers who are actively involved in book publication, we discussed the big names in the industry and the subjects they have chosen to publish. In this article, we will learn about some best self publishing companies in India.
Mancando by Shreyas Mogal: Book Review by Soudia Parveen
Uncategorized
A fictional book framed by the imaginative ideas of a being can sometimes drive differently in the ocean of minds. Though one knows that the characters, plots, setting, is fabricated and based on the author’s imagination, we tend to believe it and get deep into the thoughts of the author tending to believe every inch of it. Added up to this, if the book remains suspense till the end appears to be more eye-catching and demanding along with the varieties in characters varying from one suspect to another.
Book Review : The Blossoming Lotus by : J.P. Desai
Book: The Blossoming Lotus Author: J.P. Desai Publisher: Evincepub Publishing (2022) Reviewed By: Neel Preet “Poetry is the play of right words with some of the most in-describable emotions, while poets are those players who plays with the beautiful words and makes way to compose these heart touching and soulful poems for us!” Reviewing this beautiful poetry collection book, “The Blossoming Lotus” by Author-Poet J.P. Desai has been a very satisfying experience to me since I started my writing journey as a poet. And now whenever I get a chance to review a Poetry Collection book, I not only enjoy reading these new and expressive poems, where the Poet conveys some unheard messages through their words, but also I get the opportunity to learn something new regarding the composition of poetry, each time! About the Author: The Author, J.P. Desai was born and brought up in the remote village of Maharashtra in India where the poet passed his primary school while working as cowboy, supporting in the field. He struggled hard, suffered a lot working and studying from S.S.C. to graduation, post-graduation. He kept changing jobs from child labour to the clerk, finally settled, and made personal and family development as a secondary school teacher. He earned additional income teaching English in the tuitions classes. He successfully taught English as a subject for 35 years. He has been reading English literatures throughout the life, but did not get time enough to think and write anything. His novel “Thank you Dad” was published after the retirement based on educational experience. The extensive travelling enriched the overall knowledge. Presently he has published an English poetry collection, “The Blossoming Lotus.” Book’s Theme & Introduction: Poetry – This book, The Blossoming Lotus is having a long collection of poems, one after another. This poetry collection book presents the beautiful poems on the floral offerings by the Kashmiri gardens at the feet of the snow crowned mountain Himalaya and the picturesque landscapes of the Sahyadri Ranges. It highlights the Nation’s past, present glory. The illustrations in the poetical form of the social well beings are also covered. The Marital Love is an outstanding, unique feature under which its characteristics, the foundations are precisely, artistically displayed to meet the pleasure unending. All the poems have been blossomed, born out of the enormous grief, strain, agony of death of the Poet’s wife late Kamal which is befitting the title “The Blossoming Lotus!” Book Title: The title, “The Blossoming Lotus” for this poetry collection book is certainly an appropriate one, with reference to the collection of poems added to this book by the Author. In addition, it is a very ‘Catchy Title’ and this is something, which makes the book even more interesting, as the title itself compels you as a poetry lover to pick up this book for a read. In this case, the title is giving a very positive and beautiful vibe so you would feel the urge to go inside the chapters and try to understand the Author’s expression of words! In addition, I must mention that the title of this book is much “Justified” with regards to the poems in this book. Undoubtedly, it is a very apt for this poetry collection book and the Author had been extremely wise to go for this title. Book Cover: The portrayal of “A beautiful Lotus in the water body along with greenery and hill” in the book’s front cover is not just giving a very “Specular Impression” but also, creating a very optimistic and beautiful vibe just like the Book’s Title! The readers can interpret the book cover design in a thousand different ways as per their sense of interpretation, but the most common interpretation could be that the illustration on the book cover is showing the beauty of the Mother Earth! Readers’ Connect: The way, Authorhad expressed himself with his well versed poems in this poetry collection book, “The Blossoming Lotus” is something really incredible and is undoubtedly an enough reason for you to shift your focus towards his poems and give this book a chance. It is the poets, who plays the pivotal role in touching the inner cords of our emotions and making us believe and think the way their words intend to and Author-Poet,J.P. Desai had done this job in an exceptionally top notch manner! Moreover, the Author had beautifully expressed his feelings through his soulful words and had given a Strong-Start to the poems; also, you can see that most of these poems had retained their flow until the very end, which gives you an immense amount of satisfaction as a poetry lover. Verdict: A Book like “The Blossoming Lotus” is for sure a Must-Read oneand deserves a chance. The way author had penned down his emotions and feelings through his writings will make you go deep into the poems and find out the hidden meanings of the words, used in these poems. Author J.P. Desai is a promising poet, who is very honest with his emotions, which makes his writings honest and reading worthy as well. Book Link: https://www.amazon.in/dp/9354463762/
“Mixed Emotions” By Lakshita Bhargava-Book Review
Children’s fiction is one of the most upgraded forms of writing – teaching children (and parents!) about the world around them, benefitting by the short stories, inputting it to use and perform in reality, living the childhood, modifying the child’s perceptions, reliving the bliss of one’s life.
लेखक अखिलेश कुमार की उल्लेखनीय पुस्तक, “आपकी ज़िद आपकी जीत”- पुस्तक समीक्षा
“हम सभी ने इस लोकप्रिय प्रेरक उद्धरण को सुना है – जहां इच्छा है, वहां रास्ता है; और इसलिए हमें अपनी ऊर्जा को दिशा देने की जरूरत है और अंतिम लक्ष्य को ध्यान में रखते हुए हमें जीत की दिशा में आगे बढ़ने की जरूरत है। खैर, यही है जीवन की यह खूबसूरत यात्रा!”
Book Review: “A Conversation With Time” By Author Nabaghan Ojha
“True courage results in some extraordinary outcomes, something which we hope for deep down in our hearts but don’t expect in our practical life and yet life surprises us with some beyond imaginable out-turns, only because of our courageous and bold decisions!”