Mesmerizing Melodies, written by Suvalagna Chandra, is a book of poetry that is incredibly heartfelt and captivating. This book, comprising of more than 10000 words, is dedicated to the author’s parents who have always supported her in every step of her journey. The poems in Mesmerizing Melodies are beautifully written and carry a deep and meaningful message. Suvalagna Chandra has explored a variety of themes, including love, life, longing, and death, making it a collection of poetry that appeals to readers of all ages. The poems are composed in a manner that is easy to comprehend and appreciate, and the author’s writing style is both engaging and immersive. One poem in particular that stands out from the rest is “Love is blind.” This piece is a beautiful love letter that speaks about the depth and intensity of love. The author has used metaphors and similes to express the emotions and feelings in a unique way, making it a truly exceptional piece of writing. This poem showcases the author’s ability to convey complex emotions through simple yet powerful language, leaving the reader completely mesmerized. In addition to the poetry, the book also contains several articles that provide insight into the author’s thought process and experiences. These articles add depth to the poems, giving the reader a more profound understanding of the author’s perspective and how her experiences have influenced her writing. Overall, Mesmerizing Melodies is an exquisite read that will leave the reader in awe of the author’s words. This book is perfect for anyone who loves poetry and has an appreciation for beautiful writing. Suvalagna Chandra’s ability to capture emotions and experiences through her writing is commendable, and her unique writing style is both captivating and relatable. I eagerly await to read more of her work in the future. Order Book: https://www.amazon.in/dp/B0BPCNVSF9/
An Interview with Author Jasmine Juneja – Mystery Behind the Disappeared
Jasmine Juneja started her career as an HR consultant with one of the leading outsourcing companies. Thereafter, she went on to conceptualize a recruitment firm in the heart of Delhi, providing an assortment of services to fortune 1000 companies for over 5 years. After which she took a sabbatical to pursue her hobbies and other interests. Dabbling in the beauty industry and winning accolades along with a wide pool of client base, her urge to focus on intellectual development remained unfulfilled; since her heart lay in reading and writing all along. During this time, she felt her path strayed from her true course. In order to stay connected with the world of words and to pursue an unrelenting dream, she completed her Masters in English Literature while working with an overseas education firm. About The Book From the by-lanes of posh South Delhi, a girl goes missing. The question haunts the family as much as the cops who have no clue as to where she could be. Almost a year has passed without a lead in the case. Did she run away? Or something happened to her? …Is she alive?… Or Dead? The disappearance of a smart, intelligent girl while raising numerous questions points to the apathy of the cops and their helplessness at locating her; also points to sinister agendas and facades people keep. Having no leads for months on end, the case has gotten cold. Until another girl goes missing. This time however they receive a video; it’s brutal. The cops must race against time to rescue her, but before that, they must revisit the cold case if they were to have any chance at rescuing the latest victim. Deeper they get, the deeper they unravel the mystery surrounding the former. But the important question remains: Will the girls be rescued? Or, lost forever? An Interview with Author Jasmine Juneja The Rise Insight: Can you tell us a little about yourself and how you got into writing? Jasmine Juneja: Well, writing was something I’d been wanting to do right from the time I began reading books. Though at the time, it was considered a hobby of the rich and the elite, who didn’t have to worry about where their bread and butter was coming from, that’s why I never pursued it in the early stages of my life. In fact, I never even vocalized my internal desire to anyone beside a friend or two. Nonetheless, you end up doing what your heart really wants sooner or later. So, here I am. The Rise Insight: Your book, “Mystery Behind The Disappeared,” deals with a dark and complex subject matter. What drew you to write about missing girls and the complexities surrounding the investigations? Jasmine Juneja: It’s a realistic subject. A subject of social cause, something we cannot turn a blind eye to. I’d always wanted to write a story that intrigued me, and at the same time, was educative and informative. I’m glad while entertaining, this book has been able to achieve that, with a right doze of problems encountered at various levels. After all, life is not all rosy and dreamy as it’s made out to be in movies; but we must drive towards that objective by pushing forward even when the going gets tough, and pave the way for generations to follow. The Rise Insight: How did you approach researching for the book? Was there anything you discovered that surprised you? Jasmine Juneja: In fact, I was really taken aback by the practice, social stigmas, and pressures of the current times that, when I researched and read articles about it, many glaring facts were brought to my knowledge, which moved me. More than being surprised, I was saddened by the state-of-affairs despite living in times when we have expert police personnel. But tragically, the number of police force and cases to be handled are so highly unproportionate that even pre-emptive measures may seem inconsequential. The Rise Insight: The book explores the perspectives of both the victims, family and the police officers handling the case. What challenges did you face in creating realistic and sympathetic portrayals of both groups? Jasmine Juneja: For a subject to reach audience and touch them, it is essential to create characters as realistic as the problem. Only when you do that can you identify and understand the perspective of each character. We must also understand that each individual, working or not, is struggling and trying to do the best in their given circumstances. I don’t want to sound preachy but through this mindset, I wish to convey to have empathy for others, and if once can extend help, one should. The Rise Insight: The book deals with themes of power, corruption, and the lengths people will go to maintain their reputations. How did you approach weaving these themes into the narrative, and what did you want to convey to readers through them? Jasmine Juneja: Isn’t it the truth of life as we speak. Power, corruption, and keeping appearances is the reality of our society today. You may find these abundantly in some places. I have not created anything devious on my own, but shown a mirror of problems faced by many on a daily basis. Apathy, betrayal, manipulation, greed, lust are the undercurrents themes of the book; traits that have piqued over the last two decades especially. The Rise Insight: One of the key strengths of the book is its pacing and the way you balance suspense and intrigue with the need to reveal enough information to keep readers engaged. How did you approach this balance, and what advice do you have for writers looking to develop similar skills? Jasmine Juneja: I myself like to read pacy thrillers, so just kept true to my nature. To keep the readers hooked and increase their appetite to know what happens next is essential for any mystery/thriller. If you are able to achieve that, you have won half the battle. My only suggestion is to
Interview with Bibhuti Das Author of the book : Police in Blunderland
Welcome everyone, I am thrilled to introduce our special guest today, Bibhuti Das, the author of the book “Police in Blunderland”.
Mystery Behind the Disappeared by Author Jasmine Juneja: Book Review
“Mystery Behind The Disappeared” by Jasmine Juneja is a riveting novel that takes you on a journey through the dark alleys of Delhi, India, where two girls have gone missing under mysterious circumstances. The story is a thrilling mystery that keeps you on the edge of your seat until the very end. The story begins with the disappearance of a young girl, and the police’s inability to locate her despite months of investigation. The family is distraught, and the police are under pressure to find the girl. The case is soon forgotten until another girl goes missing, and this time, the police receive a video that is too brutal to watch. The author has done an excellent job of building the suspense and keeping the reader engaged throughout the story. The characters are well-developed and believable, and the plot is well thought out. The story takes unexpected twists and turns, keeping the reader guessing until the very end. The book also highlights the apathy of the police and the media towards the missing girls. It sheds light on how cases involving people from privileged backgrounds receive more attention than those involving the less privileged. It also exposes the sinister agendas and facades that people keep, and how they can be used to manipulate situations. The author has also done a fantastic job of describing the setting of the story. The book transports you to the streets of Delhi, and you can almost feel the heat and smell the pollution. The author has also managed to capture the socio-economic divide in the city, and how it affects the lives of people. The only downside of the book is that some of the characters are not given enough screen time. The author could have delved deeper into their backgrounds and motivations, making them more relatable to the reader. However, this does not detract from the overall reading experience. In conclusion, “Mystery Behind The Disappeared” is a fantastic read that is sure to keep you entertained. It is a well-written book that is full of suspense and mystery. It sheds light on important social issues, making it more than just a thrilling read. I would highly recommend this book to anyone who enjoys mystery novels or wants to learn more about the societal issues facing India today.
QUESTIONNARIRE – For Author Jitendra Dutt Sharma By Neel Preet
Authors’ Background: Author Jitendra Dutt Sharma is a thought leader, blog writer and keynote speaker at multiple technical forums and Institutions. With this rich experience, he wants to contribute to the future of the society where technology plays a pivotal role in defining the impact on the world. Through this work, he wants to help professionals who are struggling with leadership guidance! Questionnaires: Neel Preet: Firstly, Congratulations on your book, “Practicing Management In Corporates!” Well, can you please share your experience about making your work come into the form of book! Jitendra Dutt Sharma: Thanks for asking this question. The evolution of this book is also a journey. I was taking baby steps to improve thought leadership and promoting it. For that I have started analysing the incidents and writing blogs on those topics. Later I have realized that this can be preserved and used by wider audience. Obviously, book and e-book are better means of preserving the experience for longer period. This way this book is evolved. Neel Preet: I’ve read your book & I genuinely feel that it’s a “Saviour” for the management learners, so what inspired you to write this book? What was the impetus behind this work of yours? Jitendra Dutt Sharma: I had strong urge to share my experience with aspirant leaders. While handling multi culture big team, my observation is that transition from technical to managerial role is like walking in unknown terrain. Even seasoned leaders also need some point of reference at some cross roads. Therefore, my focus was to share the real-life experience in simpler word with examples. Neel Preet: Your book title definitely goes with the book’s content & is very catchy too! So, can you please explain the reason for going with this book title to the readers? Jitendra Dutt Sharma: My personal belief is that management is not an academic subject only. It is an art, science, acquired skills and inborn characteristic and to be used as per the situation demand. It doesn’t have set rule to manage the same situation by different leaders. Management is refined as you experiment and practice. My journey is at corporate only. So, I found Practicing Management in Corporate as appropriate name. Neel Preet: Can you please explain how this book is different from the other books of the same genre? In addition, is it based upon any particular experience of yours? Jitendra Dutt Sharma: This book is different as we are not explaining theory, rather sharing field experience. I tried to explain the different situation on shop floor and how that was handled. Practical aspect is taking precedence over theory or ideal solutions. Some of the topics are not debated enough example “Examining the role of HR?” or “organization politics and politics in the organization”. I am talking about it very openly. Neel Preet: Studying the subject matter of this book, I’m greatly impressed and I want you to explain us, in your version that, how this book is relevant in the present day scenario! Jitendra Dutt Sharma: In today’s context this book is very relevant due to multiple reasons. This book helps them to provide the answers. Neel Preet: Next, I want you to tell us about some of those writers or business personalities, who had inspired you! Jitendra Dutt Sharma: I am highly inspired with my few managers and named them in my acknowledgment sections. Personally, I feel there can not be one role model for your journey, individual needs to observe and learn different leaders and gain knowledge. Neel Preet: Is there any message, which you would like to convey to your readers? Or any piece of advice that you would like to give to the readers out there! Jitendra Dutt Sharma: Every sailor need some light house to follow in deep sea even if he is expert in sailing and equipped with modern equipment. Same true for professionals also, they need some reference time to time for adjusting the direction. My book may prove to be a light house to some. Neel Preet: Are there any other books being worked by you? Please let us know about your future projects. Jitendra Dutt Sharma: My next book will be on social and parenting the Gen Z. The name of book is “Ghar Ghar Dhritrastra”. Neel Preet: Thank you so much for answering all my questions. All the very best to you for future and your book too!
Book Review : Practicing Management In Corporates by Jitendra Dutt Sharma
This remarkable book, “Practicing Management In Corporates” by Author Jitendra Dutt Sharma is written with the aim of simplifying the understanding of management for professionals starting their career as Non-Managers in various areas like IT, Marketing, HR, Customer Relations or Manufacturing. In addition, the author tends to share his experiences that will benefit college graduates entering corporate life through their initial years through this book. The book also highlights the challenges, which may occur in the management process and the manner in which the Author has provided the solutions to most of the management related challenges is truly incredible! Author Jitendra Dutt Sharma, has spent more than 41 years in the corporate world. He has worked in Indian manufacturing and large multinational IT companies. He transformed from a technology person to a leadership role and successfully managed thousands of people across multiple countries. His role includes strategy, operational excellence, bringing value to customers and employee engagement to facilitate their professional development. He has a vast experience of managing multiple green field projects during the time when computerization of the industry was still evolving. Author Jitendra Dutt Sharma has also witnessed the software industry from the perspective of a small EDP department in a manufacturing organization to that of an enormous organization whose core business mission is critical IT applications of today’s era. In his last job, he held the position of Vice President Global offshore centre in an MNC. Jitendra Dutt Sharma is a thought leader, blog writer and keynote speaker at multiple technical forums and Institutions. With this rich experience, he wants to contribute to the future of the society where technology plays a pivotal role in defining the impact on the world. Through this work, he wants to help professionals who are struggling with leadership guidance! The book, “Practicing Management In Corporates” by Author Jitendra Dutt Sharma is basically a business guide, coming under the category of “Business Strategy & Management!” Through this book, the author has explained the various vital managerial terms with examples and has also provided a very effective explanation of the management practices that can be applied at the shop floor or in an office. In this book, the readers will also find the various management theories supported with real-life examples in order to reduce the gap between the theory & the practicality. A phenomenal attempt has been made through this book in order to help the individuals in becoming good leaders of the management field. Moreover, this book is not a managerial thesis rather, it is a practical extract derived from working in different organizations, with different managers, handling thousands of people across the globe with different aspirations, skill sets, mind-sets and ambitions. The book is based upon the rich experiences of the author and his corporate journey. This book shares some great corporate management insights and through the, ‘46 Reading Worthy Chapters’ presented in this book, the readers are bound to know the entire Do’s and Don’ts about practicing management in corporates! Now coming to the Readers’ Connect part for this title, “Practicing Management In Corporates” I must mention that this book is way too effective. As the book lays down a whole set of the practical guides for those readers, who are looking forward to learn about corporate management and overcoming the various challenges, which occurs while practicing management in corporates. This book begins where many ends, since you will find the same theories and formulas elsewhere, while through this book, the Author is making an incredible attempt to bring the change in the readers’ mindset. So that the ones, who are following the guides provided by the authors can reach out to something that has no limitations. Finally, coming to the Book’s Verdict part, let me begin by mentioning that this title, “Practicing Management In Corporates” is for sure a MUST READ one. Through this book, the readers not only get the answers of their long unanswered questions, but they also achieve a mindset to create solutions for themselves. Through this book, the Author had also provided some real simple and yet impactful approaches to deal with the challenges of corporate management and move ahead with an open mind and an approach to do the things the right way! In addition, the Author of this book indeed deserves appreciation for introducing such beneficial knowledge about practicing management in corporates. This ‘Business Strategy & Management’ book does not simply serves the readers with all sorts of management theories, but also explains the necessities and requirements of applying those management principles in practical stages and then measure the proceeding towards any kinds of actions. Each chapter in this book is written in a clear & concise style, with practical examples to illustrate the key concepts. One of the key strengths of the book is its focus on the practical aspects of management.
An Interview with Rashika Ranjini – Whispers of a Snowfall
In a parallel universe, Rashika is sure to be a professional juggler, because in this universe, she certainly aspires to be one. Her mind-bogglingly diverse interests range from wildlife conservation to human rights advocacy, from mental health awareness to physical fortitude building, and from reading voraciously to scribbling incessantly. She dabbles in art, writing, and music when life permits and firmly believes in tenacity and perseverance. Giving and sharing are very close to Rashika’s heart. She has founded Pari, a handmade decor, crafts, and jewellery brand, that focuses on selling art for charity. Pari has had a successful run thus far, with their creations getting all sold out during recent exhibitions and sale fests. Pari is planned for further expansion as a provider of digital accessible career-focused education and training to under-privileged women who wish to equip themselves with skills for sustainable careers. The Rise Insight: We would like to begin by congratulating you on the publication of “Whispers of a Snowfall.” How has the response to the book been so far? Rashika Ranjini: Thank you so much. The responses have been very motivating. I was quite jittery about getting this book out there, but it’s heartening to see the praise and comments via email and DM, and I am so glad I did not chicken out of getting this book published. The Rise Insight: What led to the idea of writing “Whispers of a Snowfall”? Were there any events that inspired the work? Rashika Ranjini: I wouldn’t want to claim that this has been dwelling on my mind for months and years and decades. The idea of writing this collection up started from just one poem – and the credit for inspiring that goes to Signorina Winter of course. One poem grew into a collection, and I am so thrilled that I am able to share my words with the world today. The Rise Insight: How easy or difficult was it for you to decide the placement of poetry in “Whispers of a Snowfall” and keep it simple to understand for the readers? Rashika Ranjini: I started scribbling one poem, and I felt I couldn’t contain all my thoughts into just one. At the same time, I did not want to combine and club all the different enthralling factors of Winter into just one poem. So I started thinking of each segment of Winter that has played a strong part of my childhood, and my memories, and thus was born this collection. I strongly believe that writing that comes from the heart would definitely resonate with the readers. Hence I just tried my best to articulate my thoughts as best as I could. The Rise Insight: “Whispers of a Snowfall” shows the uniqueness of your style of writing. Are there any poets that you enjoy reading or any books which are your favorites? Rashika Ranjini: Maya Angelou and Margaret Atwood have been two of my greatest inspirations. I grew up plastering posters of their words on my walls. Emily Dickinson’s poems have figured in my favourites list, as have as have Edgar Allan Poe’s and ST Coleridge’s. The Rise Insight: How would you categorize “Whispers of a Snowfall” as its appeal seems to be to a broad audience? Rashika Ranjini: This book does not really have a single rivet point. It’s an effort resulting from a moment of inspiration, that gave rise to several moments. I honestly believe that the more spontaneous and prompt poetry is, the more endearing it becomes. From that perspective, I can say that “being spontaneously thought provoking, porting the reader into a world of reflective meditation”, is what this book is all about! The Rise Insight: “Whispers of a Snowfall” has given a powerful introduction to your potential as a writer. Can the readers expect more from you in the future? Please share about your future projects. Rashika Ranjini: I am working on two projects at the moment – a fantasy series, from which I am currently writing Book One – The Hymns of Angamoria. I am also working on a non-fiction project, which I am hoping to release later this year – Chartered for Magnificence. The Rise Insight: What is the story behind the title of your work, “Whispers of a Snowfall”? Rashika Ranjini: As evident from my ranting, Winters have been very special to me right from a very young age. The spirit of giving, the cheer in the air, the echoes of the year that’s ending, the eager and almost impatient anticipation of the new year, and at the same time, the yearning of wanting to hold on to the end of the year a wee bit longer, and the resolutions being made once we step into the new year, and the glee with which we look forward to the first flowers of Spring, all make Winters a glorious time. I started thinking of each segment of Winter that has played a strong part of my childhood, and my memories, and thus was born this collection. The Rise Insight: Thank you very much for sparing your time. I look forward to reading more books from you in the future. All the best. Rashika Ranjini: Thanks lots for the thought-provoking questions. This was a fun interview session.
Vedanti – Ek Aghori Prem Kahani by Author Vaidehi Taman: Review
Love is a beautiful feeling – a feeling that can not be described in words. However, even in this journey of love, one has to take several tests. Moreover, only when one passes the various tests, which occurs in a relationship, the love sustains. Otherwise, love is a very delicate feeling, which can be lost if once this feeling gets hurt. Well, this remarkable title, “Vedanti – Ek Aghori Prem Kahani”by Author Vaidehi Taman is based upon the theme of a complicated love story and is portraying a series of complications occurring in the lives of the primary characters. The author has done a great job to develop such an incredible plot for this title of hers! Author Vaidehi Taman, is someone who can rightly be considered as a true achiever in all senses, as she possesses several feathers of accomplishments to her cap. Most certainly, she is a well-known name in the field of media & mass communication and has been a successful journalist too for over 20 years. Author Vaidehi is known for her blockbuster debut title, “Sikhism vs Sickism – Battles & Betrayals”. An inspiring title, “Life Beyond Complications – tête-à-tête with Sadguru Shri Riteshwar”. Now she is once again out with her another title, “Vedanti – Ek Aghori Prem Kahani!.” Her latest title was released on 9th of February 2023. The book is published and released worldwide by Astitva Prakashan and is available in both paperback as well as in e-book format. Readers can find this title on any of the online marketplaces. This book, “Vedanti – Ek Aghori Prem Kahani” by Author Vaidehi Taman covers the love story between a girl born in a Brahmin family and a young Aghori. Who is a devotee of Lord Shiva manifested in the form of Bhairav. Well, the book presents a unique story of an Aghori boy who finds solace in an old Aghori living near the cremation ground while performing the last rites of his mother. He prefers to be with her to forget the pain. While living there, one day he becomes a part of that clan. In the clan they try to adopt Lord Shiva through Aghor mode and they practice the Mantras of the Aghor Vidya Tantra. With time, the boy completely adapts to the Aghor life. Moreover, he controls his feelings and fears too as his guru empowers him with religious and spiritual topics related to Shiva and Moksha! Further, the book describes how one day a girl visits his cave in the Himalayas and an exchange of dialogues between them brings out his anguish. Initially it is a one-sided love, but gradually this love story turns into an unbreakable bond. The book presents a very unusual love story, which has both feelings as well as ego and the story primarily revolves around the incidents taking place in the lives of the main characters. ‘11 Reading Worthy Chapters’ in this book, the author has presented the readers with a great storyline. Which is bound to win the hearts of the readers. Coming to the choice of the book title, we find that the title “Vedanti – Ek Aghori Prem Kahani” for this book is certainly an appropriate one. Moreover, with reference to the collection of chapters added to this book by the author the book title makes complete sense. It is a very ‘Catchy Title’ and this is something, which makes the book even more interesting, as the title itself compels you to pick up this book for a read. In this case, the title is giving a very interesting & thrilling vibe so you would feel the urge to go inside the book. In addition, I must mention that the title of this book is much “Justified” with regards to the sequence of the chapters in this book. Undoubtedly, it is a very apt title for this title and the author had been extremely wise to go for a book title like this one! The book ‘Vedanti – Ek Aghori Prem Kahani’ is written in a really very interesting way. The various chapters in this title are indeed engrossing & fascinating and the narration carried out by the author is so amazingly lucid, that it would totally hook the readers until the very last page of this incredibly written title. This is one of those titles that will keep readers thinking about the stories contained inside the book long after they have finished it. Now, coming to the final part, i.e. the book’s verdict where I must mention that a title like, “Vedanti – Ek Aghori Prem Kahani” is for sure a MUST READ one& deserves a chance by the readers. The unusual and a real complicated love tale presented by the author in this book. We do not get to see much amazing titles very often in the market so it will be a smart move for the book lovers to give this title a chance. In addition, author Vaidehi Taman deserves all the appreciation for her honest & hard work in this title! Book’s Link: https://www.amazon.in/dp/8119064321/ If you are an author and want to publish your book for free. You must also read this: How to publish book on Amazon KDP for free: Easy step complete guide Thank You.
Top 10 Highest Salary Private Jobs In India for 2023
Private jobs are important for the Indian economy and society as they create job opportunities, drive innovation, and contribute to economic growth. Private companies often invest in research and development to create new products and services that can improve the quality of life for people in India, and they often offer higher salaries and benefits compared to government jobs, which can attract talented individuals to work in the private sector. Additionally, competition between private companies can lead to better quality products and services, which can benefit consumers. Here are some of the high paying private jobs in India for 2023: 1. Management Consultant: Indian businesses and organisations rely heavily on management consultants to assist them enhance their operations, boost efficiency, and resolve challenging issues. With their customers, management consultants identify areas for improvement and create plans for putting those changes into action. They also offer knowledge in fields including operations, marketing, finance, and human resources. The salary for management consultants in India can vary depending on the level of experience and the type of consulting firm they work for. According to Glassdoor, the average salary for a management consultant in India is around 11 lakhs per annum. However, this can vary depending on the level of experience and the specific industry in which the consultant works. 2. Investment Banker: The role of an Investment Banker in India is very important to the country’s financial sector and overall economic growth. Investment Bankers provide a range of services to corporations, governments, and other entities, including underwriting securities, advising on mergers and acquisitions, managing initial public offerings (IPOs), and providing financial advisory services. They also help companies raise capital by facilitating the issuance of stocks and bonds, which are critical for business expansion and investment. Investment Banking is a highly competitive and lucrative field in India, with opportunities for professionals to work with top-notch companies and clients. The role of an Investment Banker in India is vital in driving economic growth by facilitating investments, expanding businesses, and creating job opportunities. 3. Software Engineer: Software engineering jobs are crucial to India’s economy and technological growth. The country has a vast pool of talented and skilled software engineers, making it a hub for software development outsourcing. The Indian software industry provides services to clients globally, contributing significantly to the nation’s GDP. Software engineering jobs also have a profound impact on India’s digital transformation, which is critical to the country’s future growth and competitiveness. As technology continues to evolve, the demand for software engineers in India is expected to rise, making it a promising career option for aspiring professionals. 4. Data Scientist: A Data Scientist is responsible for collecting, analyzing, and interpreting large amounts of data using advanced statistical and machine learning techniques. They use tools like Python, R, SQL, and Tableau to clean, organize, and visualize data to identify patterns and insights that can help businesses make data-driven decisions. They also work with stakeholders to identify business problems and develop models and algorithms to solve them. In India, the average salary of a Data Scientist is around INR 7 lakhs to INR 25 lakhs per annum, depending on the level of experience, skillset, and the organization’s size. As more companies in India turn to data-driven decision making, the demand for Data Scientists is expected to increase, making it a highly lucrative career option. 5. Product and Business Development Manager: A product manager is responsible for developing and launching new products in the market. The average salary of a product manager in India is around INR 10 lakhs to INR 25 lakhs per annum. Business development managers are responsible for identifying new business opportunities and developing relationships with clients. The average salary of a business development manager in India is around INR 8 lakhs to INR 20 lakhs per annum. 6. Chartered Accountant: A Chartered Accountant (CA) is a professional accountant who is certified by the Institute of Chartered Accountants of India (ICAI). They provide financial advice, auditing services, and tax planning services to individuals, businesses, and organizations. They are experts in accounting, taxation, auditing, and financial management. Chartered Accountants in India can work in various industries, including banking, finance, government, and private organizations. The average salary of a Chartered Accountant in India is around INR 6 lakhs to INR 25 lakhs per annum, depending on the level of experience, skillset, and the organization’s size. As the Indian economy continues to grow and expand, the demand for qualified Chartered Accountants is expected to increase, making it a lucrative career option. 7. Investment Analyst: An Investment Analyst is responsible for analyzing and evaluating investment opportunities, such as stocks, bonds, mutual funds, and other financial instruments. They conduct research on companies, industries, and market trends to provide insights and recommendations to portfolio managers or clients. Investment Analysts use financial modeling and valuation techniques to assess the financial health and potential of companies and to predict their future performance. They also monitor the performance of investments in a portfolio and recommend adjustments as necessary. In India, the average salary of an Investment Analyst is around INR 6 lakhs to INR 20 lakhs per annum, depending on the level of experience, skillset, and the organization’s size. Investment Analysts play a crucial role in helping investors make informed investment decisions and in managing investment portfolios to maximize returns. 8. Marketing Manager: A Marketing Manager is responsible for developing and implementing marketing strategies that promote a company’s products or services. They conduct market research to identify target customers and create campaigns that reach those customers through various channels, such as social media, email marketing, advertising, and events. They also work closely with sales teams to ensure that marketing efforts align with the company’s sales goals. In India, the average salary of a Marketing Manager is around INR 7 lakhs to INR 20 lakhs per annum, depending on the industry, size of the organization, and the level of experience of the Marketing Manager. As businesses continue to compete in the Indian market,
Authors Rakesh Gupta & Sumit Handa Talk about Book “Don’t Build Your School Brand Without Us”
Coming from the experts who are knowledgeable, skilled and trusted in their fields, this book is a must read for all stakeholders in educational institutions, particularly those involved in setting up and running a school. The book comes with a simple cover but the title highlights the key aspects of the book in bold and clear font. It is an engaging read about the how and why of the school system from those who know it better than anyone else which serves as reason enough to read this book. As a work of non-fiction, this book brings the anecdotes from real life experiences to the forefront from which managing directors, funding agencies and stakeholders of schools can take a lot of ideas and expert advice. However, the book is not solely didactic but rather persuasive in the manner in which it provides new ideas to instil in the reader a love for the school system, to understand the needs and requirements of setting up a fully functional and successful school in today’s India. This is where the concept of marketing comes into play. Author Interview The Rise Insight: First of all, congratulations for the launch of the book. Would like to know why did you both decide to co-author this book? Rakesh Gupta/ Sumit Handa: Well since we know each other for over a decade and have been working together on so many projects, it was but natural to put together our learnings and share it for the benefit of the Edu community. When we joined the education industry way back in 2011, we struggled to quickly come up with the most efficient model for building a school brand. Unfortunately, we did not find any reading material and had to learn everything by experimenting and learning from our and other’s journey as no one has ever written on the subject. It was at that time we thought that once our learning grows we will share it with the larger community and then decided that there is no better way and putting it all together in a book and share it with the world. The Rise Insight: How difficult was it to write this debut book? Rakesh Gupta/ Sumit Handa: We have been writing articles, blogs in past so putting down our thoughts was not a challenge but the biggest challenge was taking out time to think, structure and then flesh out the thoughts so that it’s an interesting and an easy read. But when you are driven by the desire to share with the community your experience so that they benefit and build stronger school brands, everything else falls in place. We dug into our experience and researched a lot and have put together many anecdotes, case studies, tips and toolkit so that the reader can quickly internalise the model. The Rise Insight: What are the ideals of a good branding strategy according to you? Rakesh Gupta/ Sumit Handa: A good branding strategy is all about your purpose of existence, the problem you solve in consumer’s life. Consumers don’t connect with what you do; they connect with the reason why you do it. They want to understand how you do it differently and add real value in their lives. The idea is not to do business with everyone who needs what you have, but to do with people who believe in what you believe in. Branding strategy should help you define that!! The Rise Insight: Why do you think that school branding is important today? Rakesh Gupta/ Sumit Handa: With parents becoming more discerning, they want to give their kids the best of education and want to connect with brands that deliver what they promise and help their kids achieve what they aspire to be. Stronger branding helps school create trust, gets them to scale up faster and help recruit the best of faculty in the town. The Rise Insight: What makes your book unique in the non-fiction genre? Rakesh Gupta/ Sumit Handa: Education is the single biggest gift that one can give to the other generation but unfortunately there are few authors who have written on the subject and particularly on building up of school brands. The book gives an already tested model which would help schools build stronger brand and achieve their goals efficiently. The Rise Insight: According to you, who exactly should be involved in planning a branding strategy of a school? Rakesh Gupta/ Sumit Handa: The founders and the school leadership team needs to put in place the strategy and a team to constantly execute and monitor the results. Generally, most of the schools have a shared responsibility of marketing with one of the other function heads which is why they suffer and are unable to build stronger brands efficiently. It’s high time that specific marketing teams are set up in schools to drive and monitor initiatives to build the school brand in a more methodical way. The Rise Insight: Is running a school a good investment in today’s market according to you? Rakesh Gupta/ Sumit Handa: There are a lot of challenges that the industry faces. However, the sheer joy of imparting the best gift to humanity and seeing joyful recipients of education the kids around alone makes it a phenomenal investment any day. Leaving aside measurement in terms of joy, financially running a school is a great investment if you build your brand the right way. The Rise Insight: What are the other books that you are working on? Rakesh Gupta/ Sumit Handa: Well the aspiration is to write a trilogy covering another 2 sectors that we have experience with. The work has commenced on the second book however let’s give that a little more time before we speak about it. The Rise Insight: What will be the catch phrase or tagline of your brand of school? Rakesh Gupta/ Sumit Handa: “Building Future.” The Rise Insight: According to you, how educated is the Indian population today about branding their business? Rakesh Gupta/ Sumit
