The Rise Insight – Page 30 – The Rise Insight

Author Nilkanth Patil Talks About His Book “Selling Like a Wildfire”

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Author’s Background: Nilkanth Patil – A Sales and Management Professional Nilkanth Patil is a highly accomplished mechanical engineer and management professional with a strong background in sales and product management. With more than experience of 25 years in the industry, he has garnered extensive knowledge and expertise in driving successful sales teams and achieving continuous growth. Currently, Nilkanth holds the position of Regional Product Manager at an MNC overseeing operations in 14 countries across the Asia-Pacific region. His role entails managing and strategizing product offerings to meet the diverse needs of customers within this expansive market. Throughout his career, Nilkanth has primarily focused on capital equipment sales. This specialization has given him a wealth of experience and a deep understanding of the field. Having worked extensively on the ground, he possesses valuable field experience, which provides him with a unique perspective on the challenges and opportunities within the industry. Despite his specialization in capital equipment sales, Nilkanth possesses a comprehensive understanding of all types of sales processes and growth formulas. This breadth of knowledge allows him to analyze and evaluate sales strategies from various perspectives, enabling him to identify effective approaches and drive consistent growth for his teams. Nilkanth’ s approach to sales management is rooted in his understanding of the sales process and growth formula. By combining his technical knowledge as a mechanical engineer with his business acumen, he excels at aligning product offerings with customer needs and identifying market opportunities to drive revenue growth. Neel Preet: What inspired you to write “Selling Like a Wildfire” and delve into the intricacies of successful sales strategies?Nilkanth: I had seen sales team’s struggle to achieve sales and little improvement can change results. That inspired me to write for all sales professionals a guide for their improvement. Neel Preet: Could you elaborate on the fundamental principles of effective selling that you discuss in your book? Nilkanth: Effective selling entails understanding the customer’s needs, building strong relationships, and adeptly communicating the value proposition. It involves continuous improvement in product knowledge, problem-solving abilities, and closing skills to drive sales success. Neel Preet: How do you believe understanding customer needs and building lasting relationships contribute to sales success in today’s competitive marketplace?Nilkanth: Understanding customer needs allows sales professionals to tailor their approach and offerings to provide solutions that truly resonate with clients, fostering trust and loyalty. In today’s competitive marketplace, building lasting relationships goes beyond the transactional, creating a foundation for repeat business, referrals, and differentiation from competitors, ultimately leading to sustained sales success. Neel Preet: The subtitle of your book is “Ignite Your Sales Growth.” Can you share some key strategies or techniques you discuss to achieve this growth? Nilkanth: Key strategies discussed to achieve sales growth in “Ignite Your Sales Growth” include targeted marketing campaigns and CRM utilization for effective lead management, while emphasizing value-based selling and continuous sales training to optimize conversion rates and foster long-term customer relationships. Neel Preet: In your opinion, what role does adaptability play in modern sales, and how do you encourage readers to embrace change in their sales approach? Nilkanth: In modern sales, adaptability plays a crucial role in responding to evolving market dynamics, customer preferences, and industry trends. Encouraging readers to embrace change in their sales approach involves fostering a mindset of flexibility, resilience, and willingness to experiment with new strategies, technologies, and methodologies. This may include promoting ongoing learning and skill development, fostering a culture of innovation within sales teams, and emphasizing the importance of agility in navigating changing landscapes to drive sustainable sales success. Neel Preet: Could you provide examples of how social media, digital marketing, and data analytics can be effectively utilized to enhance sales effectiveness?Nilkanth: Social media engagement, targeted advertising, email marketing automation, content marketing, and data analytics provide sales professionals with tools to connect with prospects, personalize experiences, and make data-driven decisions, ultimately enhancing sales effectiveness. For example google ads, youtube video, portal SEO leads are some examples of it. Neel Preet: How do you integrate real-world examples and case studies into your book to illustrate successful sales strategies? Can you share some of these examples with us? Nilkanth: In this book, I emphasized when to disclose the price. In a real-time example, I mentioned in an exhibition one sales guy when the minister asked him the price of the equipment. Instead of giving the price straightaway, he asked how many quantities you would buy. Our price depends on the quantities. He knows that the minister has a general inquiry and is not a genuine buyer. Neel Preet: Who do you believe will benefit the most from reading “Selling Like a Wildfire,” and what key takeaways can they expect? Nilkanth: This is a book that I think will be helpful to anyone who wants to sell or increase sales, including students, business owners, and marketing and sales professionals. This book offers sales guidance ranging from fundamental to advanced. It will help to formulate a sales strategy for any organisation. Neel Preet: As someone with extensive experience in sales and product management, what advice would you offer to sales professionals looking to excel in their careers? Nilkanth: For sales and product management professionals, every sales is a unique story with lot of learnings. Continuous learning is the key to success. Identifying the needs of the customer, providing the best solution suitable for the requirement, and satisfying the budget of the customer with an edge over the competition is the winning solution. Neel Preet: Could you share a particularly challenging sales situation you’ve encountered in your career and how you navigated it successfully? Nilkanth: A high-spirited and motivated sales team can deliver higher sales. I had seen challenging situation with my sales team when the monthly targets were at long distance, and it was sensed at the start of the month. In this case, micromanagement does not work, but giving the sales team the freedom to utilize their creativity and relationships helps to bridge the gap. Respect for the sales team and

NWLK-B1: Unveiling the Fountain of Youth with K’Yoga and Dumbbells – Author Shoumic Shit

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Shoumic Shit’s groundbreaking eBook, “NWLK-B1,” offers readers a transformative journey into the realms of health, fitness, and eternal youth. With a blend of innovative K’Yoga exercises and insightful wisdom, Shit presents a holistic approach to building robust health and reclaiming the vitality that lies dormant within us. The book begins with a compelling invitation to explore the transformative power of K’Yoga exercises, accompanied by six instructional videos for easy learning. Readers are also offered a generous 40% free sample to experience firsthand the value and efficacy of Shit’s methods.At the heart of Shit’s philosophy is the belief that good health is not merely about maintenance but about continuous cultivation through proper nutrition and daily exercise. Through his personal journey and innovative exercises, Shit demonstrates how dedication to a proper diet and consistent K’Yoga practice can lead to extraordinary health and vitality.One of the key insights Shit shares is the distinction between being on a “wrong” diet versus being on a “proper” diet. He emphasizes that a proper diet is not just sufficient for daily needs but includes energy-building foods to support the demands of daily K’Yoga exercises.Central to the book’s message is the idea that our youthfulness is not lost but merely hidden behind us, waiting to be rediscovered. Drawing inspiration from ancient Yogasanas like Dhanurasana, Bhujangasana, and Matsyasana, Shit introduces the innovative NWLK exercises, designed to catch and harness the youthfulness hidden within our bodies.The concept of NWLK B0+B1=C1 represents a complete exercise set, urging readers to embark on a journey of holistic fitness. By incorporating backward-bending movements and the use of dumbbells, Shit guides readers towards reclaiming their youthfulness and vitality.In conclusion, “NWLK-B1” is not just a fitness manual but a manifesto for living a life of extraordinary health and vitality. Shoumic Shit’s innovative approach to fitness challenges conventional wisdom and offers readers a roadmap to unlocking their full potential. Whether you’re a fitness enthusiast or someone seeking to improve your overall well-being, this book is a valuable resource that will inspire and empower you to embrace a life of wellness and vitality. Buy Book: https://play.google.com/store/books/details/Shoumic_Shit_NWLK_B1_The_youthfulness_is_hidden_be

“Selling Like a Wildfire: Ignite Your Sales Growth,” Nilkanth Patil presents a comprehensive guide for navigating the complex terrain of modern sales

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Introduction: In “Selling Like a Wildfire: Ignite Your Sales Growth,” Nilkanth Patil presents a comprehensive guide for navigating the complex terrain of modern sales. With a focus on adaptability, practicality, and real-world examples, Patil offers valuable insights into successful sales strategies. Drawing from his extensive experience in sales and product management, Patil delivers a book that is not only informative but also highly actionable for professionals across industries. In this review, we’ll delve into the key themes, insights, and strengths of “Selling Like a Wildfire.” Understanding the Fundamentals: At the core of “Selling Like a Wildfire” lies a deep understanding of the fundamental principles of effective selling. Patil emphasizes the importance of customer-centric approaches, highlighting the significance of understanding customer needs and building lasting relationships. By grounding the discussion in these foundational concepts, Patil provides readers with a solid framework upon which to build their sales strategies. Adaptability in the Modern Landscape: One of the standout features of “Selling Like a Wildfire” is its recognition of the ever-evolving nature of markets and technology. Patil encourages readers to embrace change and adopt innovative approaches to sales. From leveraging social media and digital marketing to harnessing the power of data analytics, the book covers a range of modern selling techniques essential for success in today’s competitive landscape. Practical Insights Through Case Studies: Throughout the book, Patil integrates real-world examples and case studies to illustrate successful sales strategies employed by top performers. This practical approach adds depth and relevance to the theoretical concepts discussed, making the content accessible and actionable for readers at all levels of expertise. Whether you’re a seasoned sales veteran or a newcomer to the field, “Selling Like a Wildfire” offers valuable insights applicable to your sales journey. Author’s Expertise: Nilkanth Patil’s extensive experience in sales and product management shines through in every chapter of the book. With 25 years in the industry, including a current role as Regional Product Manager at a multinational corporation, Patil brings a wealth of knowledge and expertise to the table. His specialization in capital equipment sales, coupled with a comprehensive understanding of various sales processes, positions him as a credible authority on the subject. Combining Technical Knowledge with Business Acumen: What sets Patil apart is his ability to seamlessly blend technical knowledge with business acumen. As a mechanical engineer, he brings a unique perspective to sales management, aligning product offerings with customer needs and identifying market opportunities with precision. This interdisciplinary approach underscores his effectiveness in driving revenue growth and fostering sustainable sales strategies. Conclusion: In conclusion, “Selling Like a Wildfire: Ignite Your Sales Growth” published by leading book publishing company in India, Astitva Prakashan, is a must-read for anyone seeking to excel in the field of sales. Nilkanth Patil’s expertise, coupled with the book’s emphasis on adaptability and practicality, makes it a valuable resource for professionals across industries. Whether you’re looking to sharpen your sales skills, establish robust processes, or drive revenue growth, this book offers actionable insights to help you succeed in today’s dynamic marketplace. With its wealth of real-world examples and comprehensive coverage of modern selling techniques, “Selling Like a Wildfire” is poised to become an indispensable guide for sales professionals worldwide.

Unveiling the Path to Success: Nurturing the Mindset of Triumph with “Cultivate & Conquer” by Priyambada Mishra

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Introduction: In her thought-provoking book, “Cultivate & Conquer: A Balancing Act of Conquering Your Success,” author Priyambada Mishra offers readers a profound exploration of success as a mindset. Through insightful narratives and practical advice, Mishra delves into the complexities of human nature and provides invaluable insights into how to nurture success from within. Exploring the Nature of Success: Mishra begins by addressing the multifaceted nature of success, emphasizing that it goes beyond mere achievements and encompasses a holistic mindset. She challenges readers to introspect and question their desires, urging them to cultivate a resilient mindset that can withstand the challenges on the path to success. Drawing on her own experiences and observations, Mishra highlights the internal battles we face and the importance of mastering our emotions to emerge victorious. Practical Strategies for Success: One of the standout features of “Cultivate & Conquer” is its practical approach to navigating the complexities of success. Mishra provides actionable strategies and techniques for readers to implement in their own lives, empowering them to confront challenges head-on and cultivate resilience. Whether it’s managing emotions, overcoming setbacks, or staying committed to goals, the book offers a comprehensive guide to conquering success on personal and professional fronts. Cultural Perspective and Perseverance: Mishra also explores the role of culture and perseverance in achieving success. Through anecdotes and reflections, she illustrates how cultural heritage can provide strength and resilience in the face of adversity. Mishra’s insights add depth to the narrative, highlighting the importance of cultural inheritance in shaping our worldview and guiding us through life’s obstacles. Personal Journey and Authenticity: In addition to offering practical wisdom, “Cultivate & Conquer” provides a glimpse into the author’s personal journey of perseverance. Mishra’s authenticity and passion resonate throughout the book, making it relatable and inspiring for readers. Her personal philosophy and motivations shine through, adding depth and authenticity to the narrative. Conclusion: Overall, “Cultivate & Conquer” is a compelling read that combines profound insights with practical advice. Priyambada Mishra’s unique perspective and engaging writing style make this book a valuable resource for anyone striving to achieve their goals. Whether you’re seeking guidance on personal growth or professional success, “Cultivate & Conquer” offers invaluable wisdom to help you conquer success on your own terms.

Book Review: “PGMP Prodigy: Sharpen Your Skills with Practice Questions” by Shruthi N Jayappa

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“PGMP Prodigy” stands as a beacon in the realm of program management, offering aspiring professionals an invaluable resource to conquer the Program Management Professional exam and elevate their understanding of the field to new heights. Authored by Shruthi N Jayappa, a seasoned program manager, this book transcends traditional study materials by providing a strategic approach to skill development through a curated selection of 1200 practice questions. What sets “PGMP Prodigy” apart is its emphasis on real-world application. Each practice question is meticulously crafted to reflect practical scenarios encountered in program management, effectively bridging the gap between theory and practice. This approach not only makes the preparation journey engaging but also ensures that the knowledge gained is immediately applicable in professional settings, making it an indispensable resource for both exam preparation and real-world challenges. Jayappa’s expertise shines through in the comprehensive coverage of all knowledge domains relevant to program management. By leaving no stone unturned, she ensures that readers are well-prepared for the diverse aspects of the profession. Moreover, her unique blend of strategic insight and hands-on experience enriches the learning experience, providing invaluable insights and guidance that go beyond mere exam preparation. As a seasoned program manager herself, Jayappa emerges as a dedicated architect of knowledge dissemination, committed to empowering aspiring professionals with the tools and expertise needed to excel in the field. Through “PGMP Prodigy,” she not only imparts essential knowledge but also instills a mindset of continuous learning and mastery. In essence, “PGMP Prodigy” is more than just a book; it’s a transformative guide that propels readers towards mastery in program management. By offering a narrative that exceeds expectations and setting the stage for a future where excellence in program management is not just a goal but a reality, Jayappa establishes herself as a trusted mentor and guide in the challenging terrain of program management. In conclusion, “PGMP Prodigy: Sharpen Your Skills with Practice Questions” is a testament to Shruthi N Jayappa’s commitment to excellence and a must-have resource for anyone aspiring to navigate the dynamic landscape of program management with confidence and proficiency. Click here to order book:

An Inspiring Journey Through Words : Sameer Gudhate

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Sameer Gudhate, a distinguished figure in the literary realm, emerges as a multifaceted talent with a profound passion for language and storytelling. Sameer’s contributions to the literary landscape are impactful and wide-ranging as a decorated author, poet, and esteemed book reviewer. His accolades include the prestigious Chhatrapati Shivaji Maharaj Motivation Award for Best Book Reviewer in India, a testament to his exemplary critique skills and insightful analysis. Renowned for his meticulous and comprehensive reviews, Sameer’s expertise extends beyond mere evaluation; his reviews often unveil hidden layers of literary brilliance, leaving authors astounded by his keen observations. With a remarkable track record, including recognition as the second-ranked book reviewer in India by Goodreads, Sameer continues to captivate readers and writers alike with his literary acumen and unwavering dedication to the craft. The Rise Insight: When did you know that you are passionate about languages and literature? Picture this: a young mind, brimming with curiosity, diving headfirst into the enchanting world of languages and literature. For me, it wasn’t just about reading; it was about embarking on thrilling adventures with every turn of the page. Whether it was getting lost in the whimsical realms of fairy tales or delving deep into the profound depths of classic literature, each encounter felt like discovering a hidden treasure. But what truly ignited this fiery passion within me? Well, I have my father to thank for that. A graduate in English language from the prestigious Banaras Hindu University, he was more than just a parent; he was my guide into the captivating realm of English. His enthusiasm, coupled with his knack for unraveling the intricate beauty of language, fueled my own fascination. Together, we journeyed through the rich tapestry of words, exploring the nuances and unraveling the mysteries of storytelling. Words weren’t just tools for communication; they were magical keys unlocking doors to worlds beyond imagination. And as I grew, so did my love for language and literature, becoming an integral part of who I am. So, here’s to the journey that began with fairy tales and continues to be fueled by the timeless allure of storytelling. The Rise Insight: Why did you decide to choose English as the language of your study? English, oh, what a marvel! Its journey through time and across continents has always left me spellbound. Its ability to adapt, evolve, and embrace myriad influences makes it an endless reservoir of discovery. From Shakespearean sonnets to modern-day novels, it’s a kaleidoscope of cultures and perspectives waiting to be explored. Picture this: a dusty, old book nestled in my father’s library catches my eye. Its pages worn, its spine cracked, but within it lies a treasure trove of Classic English Poems. As I delved into its pages, I was transported to worlds unknown, captivated by the eloquence of language and the eternal truths it conveyed. That moment ignited a flame within me, a burning passion for literature and language that has fueled my every endeavor since. English isn’t just a means of communication; it’s a gateway to endless possibilities. It opens doors to diverse voices and narratives, inviting me to traverse the vast expanse of human experience. Whether I’m unraveling the mysteries of a Victorian novel or penning my own verse, English empowers me to connect, create, and contribute to the rich tapestry of global literature. So here I am, fueled by curiosity and driven by passion, ready to dive deeper into the enchanting realm of English language and literature. It’s not just a subject of study; it’s a lifelong adventure waiting to unfold. The Rise Insight: What motivated you to become a book critic? *Answer:* As a fervent reader, I was drawn to the idea of engaging with literature on a deeper level and sharing my insights with others. Becoming a book critic allowed me to combine my analytical skills with my passion for storytelling, fostering meaningful conversations within the literary community. The opportunity to contribute to the discourse surrounding literature, to shape opinions, and to offer nuanced perspectives motivated me to embark on this journey as a critic. Additionally, my book reviews serve as a guide for readers worldwide, aiding them in making informed decisions about their reading choices. By offering thoughtful critiques and assessments, I assist readers in navigating the vast landscape of literature, ensuring that their selections align with their interests and preferences. Through this aspect of my work, I strive to empower readers with the knowledge they need to enrich their literary experiences. The Rise Insight: How do you approach the process of reviewing a book? Reviewing a book is akin to embarking on a journey through uncharted territory, where every page unfolds new landscapes of ideas and emotions. Much like a traveller navigating through unfamiliar terrain, I delve deep into the narrative, allowing myself to be swept away by the author’s prose and storytelling prowess. With each turn of the page, I seek to unravel the intricate layers of the plot, empathizing with the characters’ struggles and rejoicing in their triumphs. This immersive experience enables me to form a personal connection with the text, enriching my perspective and enhancing the depth of my analysis. Yet, amidst the enchantment of literary exploration, I remain steadfast in my commitment to objectivity and critical evaluation. Just as a cartographer meticulously maps out geographical features, I meticulously dissect the nuances of the book, examining its themes, character development, and narrative structure. Drawing upon a vast reservoir of literary knowledge and analytical skills, I strive to uncover the underlying messages and motifs embedded within the text. Through this process of scrutiny, I aim to offer readers not just a mere summary, but a profound insight into the book’s merits and demerits, empowering them to make informed decisions about their literary pursuits. The Rise Insight: How do you handle reviewing books that may not align with your personal preferences? As a professional book reviewer, maintaining objectivity is paramount, even when encountering books that diverge from personal preferences. Despite any initial biases, I

Journey of Perseverance – An Entrepreneurial Odyssey towards a Resilient Future

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In “Journey of Perseverance,” Priya Mishra takes readers on an inspiring voyage through her life, recounting the remarkable journey that transformed her into the influential leader she is today. With profound insights and empowering messages woven into every page, the author shares personal anecdotes of perseverance, offering valuable lessons applicable to our daily lives. The narrative vividly paints a picture of the influence of culture on an individual’s journey, emphasizing how cultural conditioning, when coupled with the right support, can lead to extraordinary achievements. Mishra asserts that vocalizing one’s aspirations is the first step towards recognition, urging readers to speak up and seize their opportunities.The book delves into the intricate meanings of passion, emotion, addiction, and culture, demonstrating how staying committed to a cause can pave the way for success. Mishra emphasizes the role of cultural adeptness in navigating diverse environments, with the ability to adapt being a natural outcome. The author contends that assessing the right or wrong of a situation is a skill honed by those deeply rooted in culture, fostering a legacy of prioritizing others before oneself.Readers are guided through the belief that one’s world view, thoughts, speech, and beliefs are shaped by the inheritance of culture, forming the foundation of perseverance. The core message revolves around the idea that perseverance is the driving force that propels individuals towards their goals, even when the exact timeline remains uncertain. Priya Mishra, hailing from a small town in Uttar Pradesh, India, emerges as a testament to the transformative power of making right, albeit challenging, life choices. As an accomplished thought leader, marketer, and speaker, Mishra’s journey is not born out of spite but stems from unwavering perseverance and devotion.About the Author, Priya Mishra: In the “Journey of Perseverance,” Priya Mishra encourages readers to embrace passion, ambition, addiction, and culture as interconnected elements propelling them toward their goals. By staying dedicated to their causes, individuals can achieve remarkable feats. Mishra highlights the importance of cultural adeptness, showcasing how it naturally facilitates adaptation to diverse environments. Grounded in cultural inheritance, Mishra’s teachings underscore that perseverance, rooted in one’s worldview, forms the bedrock of facing challenges and overcoming them. Through her narrative, Mishra inspires readers to recognize the transformative potential within themselves and persevere, not just as a means to an end, but as a way of truly living.

Book Feature: Raindrops & Ripples

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Book Title: Raindrops & RipplesAuthor: Priyanka BhowmickISBN: 9789356738515Page: 65Genre: Poetry In her latest book, Raindrops & Ripples, Priyanka Bhowmick takes readers on a reflective journey through life’s seemingly mundane moments, revealing their profound significance. Each page of this treasury of moments is delicately crafted to evoke joy, touching the soul in ways often overlooked. Through her writing, Bhowmick delves into the intricacies of human emotions, exploring the depths of our inner selves and the connections we share with our loved ones. She paints a vivid picture of the aesthetic journey through emotions, weaving together stories that resonate with readers on a profound level. About The Author: Priyanka Bhowmick Priyanka Bhowmick, a resident of Guwahati, Assam, is not just a writer but a multifaceted individual with a passion for words and life’s exploration. Armed with a Bachelor of Arts in English and pursuing a Masters in Philosophy, she brings a depth of understanding to her writing. Beyond her academic pursuits, Priyanka is a dedicated mother and a professional resume writer, helping others achieve their career aspirations. However, her love for writing extends far beyond the professional realm. Since childhood, she has been captivated by the art of storytelling, expressing herself through poetry, prose, and content creation. As an active member of the Assam Cycling Community and Tilinga, Priyanka embodies the spirit of exploration, both on paper and in life. Her interests in photography and participation in the Assam Photographic Arts showcase her creative flair and eye for detail. With a published poetry anthology titled The Cry of a Gloomy Pond and Other Poems under her belt, Priyanka continues to inspire readers with her profound insights and heartfelt prose. In Raindrops & Ripples, she invites readers to join her on a journey of self-discovery and appreciation for life’s simple yet extraordinary moments.

Interview with Neetika Maheshwari Kasat Author of the book : 5000 Years Back

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Title: 5000 YEARS BACK : A TIMELESS CONVERSATIONISBN: 9789356733510MRP: 230Page: 149Publisher: Evincepub Publishing About The Author: The author has a few professional qualifications and runs an international corporate advisory business. Having spent more than a decade in the USA, she has further firmed her beliefs in the age-old Indian teachings, Gita shlokas, and other valuable treasures of knowledge. Now staying in Hyderabad with her family, she is trying to learn more about ancient Sanatana values, culture, and heritage.A strong believer in our ancient scriptures, this is a first attempt to translate Krishna’s teachings into a light teenage conversational book. She loves reading to her son and other children. The author is a strong believer in Vedic Astrology and committed to performing any services for the benefit of society while guiding people by way of Jyotish. One has to go through miseries if one has taken birth on this planet, but mankind needs to understand the science behind Karmas and make this journey contented, even while walking on the path of thorns.From her birth city, Ujjain, to having seen both the Western and material sides of the world, having achieved material success, and even earning a reputation as one of the successful entrepreneurs, the author is inclined to spend more and more time diving into the ocean of vast ancient knowledge which helps in finding one’s true self. This treasure, scientific and logical, is meant to be enjoyed by all. Let all of us learn together.Quite enthusiastic towards life, her interests range from philanthropy to start-ups, reading the Bhagwad Gita, to playing golf and guitar. A nature and animal lover by heart, she is committed to Lord Krishna’s teachings. About the Book: An interesting exchange of dialogue between two young friends, which is based on 5,000 year old conversation between Krishna and Arjuna from India epic Mahabharata. It is agreed by many well renowned scholars of the world that everything in life becomes immaterial if one can really understand and live Gita. This book is an attempt to translate the teachings of Gita in today’s realm with an aim of connecting modern youth to the age old life principles. An attempt to impart the true meaning of our existence. This divine knowledge is timeless- it held true millions of year back and is true even today! All eighteen chapters have condensed the entire truth of the universe and is presented beautifully in a simple conversational form between two teenage friends! Settings and dialogues connect to a large extent with today’s youth. When a deadly boxing game is about to begin, the story makes the most unexpected turn, putting a lot on stake! Interview with Author Neetika Maheshwari Kasat 1. Congratulations on your book. Can you introduce yourself to our readers? Neetika : Right from childhood, I had been attracted to the path of spirituality. Like any other person, I also completed my professional education of being a Chartered Accountant, Lawyer and a USA based Certified Public Accountant with the intention of having a comfortable financial life but the passion to understand the meaning of life still kept haunting me. Running an International tax advisory firm, being recognized as a successful entrepreneur at various forums, I have tasted material success but not satisfied with the spiritual journey I have had so far. I am forever be a student of spirituality. 2. Can you share what inspired you to write “5000 Years Back” and delve into the timeless wisdom of the Bhagavad Gita in a modern context? Neetika : It started with a simple thought of how can I make a story like version of Bhagavad Gita so that my teenager son can read it effortlessly. Making a teenager read through the original texts and sanskrit shlokas was a bit of difficult task and thus the step taken to summarize the content in a very easy and practical language. This can be a starting point and once the youth understands the gist then the idea is to introduce more high level summary of Gita. 3. The format of your book, presented as a conversation between two friends, provides a relatable entry point for readers. Could you discuss why you chose this narrative approach and how it enhances the accessibility of the Bhagavad Gita’s teachings? Neetika : Teachings of Bhagavad Gita were based on the conversation between Krishna and Arjuna right at the battlefield when it was time to get on the ground and fight but how Arjuna kept getting more into depressive thoughts and was swaying away from his duty to fight. Gita is a manual for life – as they say it’s better to do ones duty imperfectly than to do someone else’s duty perfectly. We all have a role to play and let’s try to put in our best foot forward. By no means Gita teaches us to be uncompassionate but it does tell us that our duty is above everything. 4. Your book emphasizes reconnecting today’s youth with age-old life principles. What challenges did you encounter in translating ancient wisdom into language and concepts that resonate with modern audiences? Neetika : There were lots of challenges. Concept of re-incarnation is not acceptable by a significant section of the society. Thought of having spiritual planets which can’t be observed through telescope is again something modern science may not accept. The science behind eating pure and simple food and how it effects our mind, body and soul was again a bit difficult to explain. 5. “5000 Years Back” delves into fundamental questions about existence, purpose, and the journey beyond. How do you hope readers will engage with these profound themes, and what impact do you envision your book having on their lives? Neetika : Yes, these are very profound topics but are fundamental to our existence. This is the real knowledge about life that one should carry always as every other material things will go through the change but what was true 5000 years back is still holding true even in

Author Srihari Subudhi Talks About His Book: Mastering the CISA® Exam: The Ultimate Question Bank

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Srihari Subudhi is an enthusiastic champion of both acquiring and sharing knowledge, with considerable expertise in information systems auditing and a distinguished career in cybersecurity. With a solid academic foundation encompassing a Master’s in Computer Applications (MCA) and an MBA specializing in IT & Systems, Srihari stands as a trailblazer in his field. His professional journey is marked by an unwavering commitment to continuous learning, writing, and leveraging technology. Holding prestigious certifications like CISSP, CISA, CISM, and CRISC, Srihari brings a wealth of both theoretical knowledge and practical experience to his work. Yet, beyond his credentials, it’s his unwavering belief in the power of a positive mindset that sets him apart, infusing his endeavours with a sense of optimism and possibility. Embark on a journey with Srihari where expertise converges with enthusiasm, weaving a narrative that transcends conventional boundaries through the fusion of technology, knowledge, and positivity. The Rise Insight: Can you share your journey in the field of information systems auditing and how you became interested in cybersecurity? Srihari Subudhi: I possess over 23 years of industry experience, with a significant portion of my career dedicated to working within data centres. Throughout my tenure, I’ve been captivated by the increasing significance of IS Audit and cybersecurity, which has sparked a growing interest in these fields for me. I’ve held diverse roles in these domains and have pursued certifications like CISA, CISM, CISSP, among others, to affirm my expertise in these areas. The Rise Insight: What inspired you to write “Mastering The CISA® Exam: The Ultimate Question Bank” and how do you believe it adds value to CISA exam preparation? Srihari Subudhi: Throughout my CISA Exam preparation journey, I struggled to find sufficient resources, particularly practice questions, which impeded my readiness for the exam. I firmly believe that aspiring exam candidates deserve access to high-quality resources at affordable rates. After dedicating substantial time to studying the concepts and conducting thorough research in these domains, I identified an opportunity to support CISA Exam candidates by creating a book containing meticulously crafted questions. These questions are designed to enhance conceptual understanding and assess exam readiness levels, thus enabling more effective preparation. My desire to aid exam aspirants in their preparation motivated me to create this book. The Rise Insight: With your diverse academic background and certifications, how do you integrate continuous learning into your professional development? Srihari Subudhi: I strongly advocate for lifelong learning, firmly believing that continual learning enriches our lives and enables us to support others in their learning journeys. Embracing a love for learning and the sharing of knowledge, I hold the conviction that “Knowledge Matters”. My academic pursuits and diverse certifications have been instrumental in achieving my aspirations. I am driven by a fervent desire to empower individuals to enhance their lives through the utilization of knowledge and technology. The Rise Insight: Can you discuss the importance of a positive mindset in the field of cybersecurity, and how has it impacted your own career? Srihari Subudhi: Maintaining a positive outlook has significantly influenced my life. Recently, I’ve come to recognize the immense power of optimism in achieving greater success. Whether it’s running a marathon or preparing for a challenging cyber security exam like the CISSP, adopting a positive mindset has consistently proven beneficial. Cultivating positivity is essential for overcoming obstacles and attaining success in life’s endeavours. The Rise Insight: What challenges do you think aspiring professionals face when preparing for the CISA exam, and how does your book address these challenges? Srihari Subudhi: A common obstacle encountered by aspiring professionals is the difficulty in connecting theoretical concepts with real-world scenarios or experiences. To tackle this issue, I’ve provided comprehensive answer explanations for 300 questions and also incorporated enough scenario-based MCQs. These efforts aim to facilitate a deeper understanding of the material by grounding it in practical contexts, thereby enhancing comprehension and application skills. The Rise Insight: In your opinion, how has the landscape of information systems auditing evolved, and what skills do you consider crucial for success in this field today? Srihari Subudhi: Over the past two decades, the landscape of information systems auditing has undergone rapid transformation, especially in India, where digital adoption has surged exponentially. The proliferation of websites, mobile apps, banking applications, and other digital platforms has occurred at a remarkable pace. Consequently, the associated risks have escalated, necessitating regular audits of information systems. Those responsible for managing these digital assets must continually enhance their skills and knowledge. Certification exams such as CISA serve as a means to evaluate and validate their expertise in this evolving field. The Rise Insight: As someone with multiple certifications, how do you balance theoretical knowledge with practical experience in your approach to information systems auditing? Srihari Subudhi: I maintain equilibrium between theoretical knowledge and practical experience in information systems auditing by prioritizing continuous learning and staying updated with industry advancements. Actively engaging in hands-on experiences, such as audit engagements and risk assessments, allows me to apply theoretical concepts in real-world settings. Collaborating with peers and mentors fosters knowledge exchange and provides diverse perspectives on practical challenges. The Rise Insight: What advice do you have for individuals considering a career in cybersecurity, and what steps can they take to stand out in a competitive industry? Srihari Subudhi: Continuous learning is paramount in the field of cybersecurity, where the landscape is constantly evolving. By embracing a mindset of ongoing education, individuals gain a competitive edge in comprehending complex issues swiftly and delivering timely solutions. In cybersecurity, where threats and technologies evolve rapidly, staying abreast of the latest developments ensures adaptability and effectiveness in addressing emerging challenges. The commitment to continuous learning equips professionals with the knowledge and skills necessary to navigate dynamic environments and safeguard digital assets effectively. In essence, in cybersecurity, the journey of learning is perpetual, leading to continuous growth and professional advancement. The Rise Insight: Could you share a memorable success story or experience from your own career that has shaped your perspective on information systems auditing?

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