How to Promote a Book for Free in India in 10 Easy Steps
Are you an Indian writer? Have you published your first book? Do you have any reservations about book promotion? Are you concerned about spending a lot of money on consulting firms?
Don’t be concerned!
As an aspiring new author, you must be excited at the idea of releasing your first book. It’s a wonderful feeling to finally have the opportunity to share your ideas with the entire world.
However, many authors make the mistake of postponing book promotion until the last minute.
1. Advertise Your Book with the help of Internet
Facebook, Instagram, and Twitter are perfect platforms for first-time authors.
However, you should start nurturing your audience well before the book is published.
The greater the number of people who follow you on social media, the more probable it is that your book will sell out.
Furthermore, these platforms might help you build your own brand. Such uniqueness can help you stand out from the crowd of other authors and create a loyal fanbase.
2. Plans for Offline Promotion
Book signing events, book launches in various cities across India with celebrity appearances, TED talks, panel discussions in lit fests, book launches in lit fests, appearances as chief guest at college fests, interviews and reviews in India’s top leading newspapers and magazines, interviews on radio and TV, advertisements on YouTube and radio channels, book trailer e-book Some people propose giving away free copies of your book to at least 500 influential people in order to get it noticed and talked about.
3. Make your own online and offline connections
Your goal is to reach out to folks who enjoy reading but haven’t heard of you or your book. You should be able to convert them into readers ideally.
If you build ties and network with other authors and industry professionals, you may be able to rely on collaboration.
You’re curious about their target demographics. Your audience can grow significantly if they share your content or mention your book.
4. Professionals can help you with your book review
Professional book reviews lend credibility and professionalism to your self-published book. When reputable writers and literary venues evaluate your work, readers know it is worthy their time and money or not.
Professional evaluations from known writers and other industry experts can encourage bookstore owners to stock your book and customers to give your work a consideration.
5. Use social media advertisements
There are various ways to spread the news about your book. Sponsored commercials and social media advertisements, on the other hand, have shown to be the most effective.
These advertisements are low-cost, yet they help you reach the desired population. You could, for example, create material that is customised to particular age groups. Such adverts will, without a doubt, reach their intended audience.
If you are on a tight budget, this is the best way to market your book.
An advertisement that runs for several weeks and reaches thousands of people is expensive.
6. Connect with book clubs
Looking for low-cost or no-cost possibilities is what budget book advertising includes. Book clubs can help you reach the people you think are your target audience if you’re having problems contacting them. Book clubs bring individuals together who enjoy reading and discussing it. The best thing you can do is distribute a copy of your new book to a few book clubs. If your book is good, word-of-mouth will do the rest of the promotion.
7. Get Amazon and Goodreads review and ratings for Book Marketing
If you’re a self-published author looking for a means to get your book in front of people and raise your brand profile, blog posts are the way to go. Book review services are essential in all aspects of the publishing industry. It is critical for readers to study the reviews of any book they want to purchase, particularly if it is written by a first-time author. Literary evaluations inform readers about whether they will receive their money’s worth out of their purchase. Reader connection and engagement will be encouraged via book reviews, whether they be left on Amazon, Goodreads, or social media. Readers must observe how other readers are enjoying the book. More reviews will be generated as a result of positive feedback.
8. Build your own author website
It is a website where agents, publishers, readers, and fans can learn about and engage with you about your work. Your website provides you with immediate credibility, a chance to display your work and to gain and connect with followers. A well-designed author’s website puts your best effort forward and suggests you’re a serious professional. It’s where you may engage directly with your readers after you’re a published author. Get your increasing audience to connect with you and with one another by asking a simple question or conducting a small poll about their favourite things: books, movies, celebrities, you name it. As a result, having a website is necessary.
9. Social media contests like Giveaway
There is no better approach for authors to expand their popularity than through social media promotion aimed at the right demographic. From the standpoint of an author, social media benefits you since it allows them to create relationships with their fans. When done correctly, a competition is a wonderful method to improve interaction on a website. When a page draws new and relevant fans, it helps to boost remarks, shares, retweets, likes, pins, and other actions because they have drawn the correct audience to be a part of their page.
Competitions are among the most effective methods to grow your brand and increase engagement. Everyone wants their stuff to be well-received. Competitions are nearly sure to garner high interaction if they have a clear objective, and the post is capable to complete rather well by itself without the need for any further advertising.
10. YouTube and Blog reviews by Book Critics
Simply examine your personal purchasing habits, not only on Online store but also on other channels. Great novels receive excellent reviews. That is why I constantly advise writers to pay specialists to edit and design their books, and to save money for this purpose if required. Bad reviews cannot be erased, and after several are posted, your publication venture is over. Buyers recognise quality, and they will rightfully respond with negative evaluations if they do not receive it. Reviews are important. However, it is also dependent on the reader’s credibility. A person cannot just scan a novel and give it a Good/Bad rating. He must have read a certain amount of novels to have a good image of the characters, language, and so on. However, for any author, and especially for known authors, accumulating a large number of reviews is insufficient. The number of reviews should be a result of reader enthusiasm for your article.